As I mentioned there are people out there who make great money with just Free Plus Shipping products, but I think that barely touches its potential.
I see Free Plus Shipping method more as a marketing way to attract people to my store and sell other products to them.
Potentially you can make a lot more money on selling your other products while using Free Plus Shipping method.
What you want to do essentially is create upsell, down-sell and cross-sell products related to your Free Plus Shipping method.
If you are selling a free plus shipping product you might want to do $50 upsell product and $25 down-sell product.
If you do this really well you can actually create a funnel in which the cross-sell products would be almost essential to have with the free plus shipping offer product.
In some cases, you do not even care if you are going to make money with the free plus shipping offer or not.
Sometimes you might break even or even lose money with the free plus shipping product.
However, if you sell other products well on top of the free product offer, then you will end up making a lot of money.
It might make more sense to use Free Plus Shipping method for your ads rather than advertising the higher priced products separately.
Besides up-sells, down-sells and cross-sells that happen right away in your store you also need to calculate your long-term revenue from the customer brought with the free plus shipping method.
One great think about this is that even if you did not make any money with the plus free shipping product, you got the customers email.
Now, you can email the customer and have pretty high chance to make some sales via your email sequences.
Besides that, you, of course, can retarget those customers with other product advertising.
Even if you did not make any money you have gained the customers’ data and they have already opened their wallet for you.
With this you can make a lot of money in the future and that is why I say sometimes even losing money on free plus shipping offer can make sense.
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